Unidentified Fried Chicken

Branding & Identity


Unidentified Fried Chicken is a new fried chicken shack in Manila. Mark Lao, the brain behind the project, says the concept is Korean fried chicken with a twist. “Unidentified” because it’s something new and haven’t tasted before.  By playing around with its brand name, the elements that used of are sci-fi related such as rockets, heavenly bodies, and even aliens. Adding the chicken character to the overall idea, the logo comes to life.